Trends & Insights
3 min read

Corporate Content And The Growing Responsibility Of Internal Communication Managers

Corporate Content And The Growing Responsibility Of Internal Communication Managers
Jelle Lippens
February 13, 2020

Corporations have a responsibility to deliver meaningful content. In an age of misinformation, the importance of clear, accurate, and meaningful content has never been more evident. With this extra power, invariably, comes more responsibility. In a subversion of the last two decades, what is out there is perceived as less trustworthy than what is said locally: the workplace has become a place of community in which we’re more likely to trust the word of a neighbor.

Trust And Changes To The Corporate-Employee Relationship

The corporate-employee relationship has changed. It’s now closer, more intimate, and unmistakably personal. Employees look for a sense of professional belonging; corporations want to achieve something their employees are happy to be a part of. This means there’s a maternal aspect to how corporations communicate with their employees. It’s now the corporate’s job to display inspiring content, giving meaning to their jobs while filtering out the cynicism of the wider world, when possible. 

Reliable content and news are valuable assets, providing  visitors and employees this content for consumption not only directly impacts the wellbeing of your workforce, but is a powerful means through which to build brand perception. The more your customers trust you on the microlevel – the things you do and say, the content you display – the more likely they are to trust you with bigger decisions.


Fair-Use Policies And Generating Responsible Document

Once you’re committed to delivering impactful, meaningful, and trustworthy content to your workforce, the question remains; where to source the content? As an organization, it’s important to understand the legal consequences of using a third-party-owned RSS feed or content in public-facing spaces, visible by both visitors and employees.

The strict regulations around using news agency content, for example, in public spaces is specified as:

“Reuters offers RSS as a free service to any individual user or non-profit organization.”

This means that there’s no regulatory-compliant way of populating display screens with third-party-owned feeds for public viewing purposes within an organization.

That’s where Seenspire comes in.

Seenspire takes full ownership of the entire licensing cycle. Every piece of Infotainment content available within the application is managed, controlled, and owned by Seenspire, and is available to any Seenspire subscriber. This means you can deliver license-cleared global and local news content without worrying about infringing copyright. Our easy-to-use delivery format and all-in-one application make it easier than ever to find the licensed content you need to build trust, offer meaning, and inspire. Seenspire, in short, is a must-have for any corporate communicator. 

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